New research shows that the public seem to trust charities more following the coronavirus crisis than they did previously.
This is good news, and charities should take heart and build on this.
The situation is somewhat mixed because a view has been expressed that the ongoing coronavirus lockdown makes it difficult for charities to comply with the regulations of the Charity Commission, which may be considered by some as too narrow.
Previously, the Charity Commission may have “created a climate where public confidence may have been eroded, rather than public trust being enhanced”, Sir Stuart Etherington, the former chief executive of NCVO has said.
Positive news like this is therefore rare at this difficult time, and I am delighted that the public recognises the good work which charities do.
Some 54% of people in the UK say that they trust charities “to do what is right” for society, a jump of six percentage points since January 2020, according to the latest Edelman Trust Barometer.